Other users pointed out that the design seems completely removed from user context. It could also be the Google teams were too focused on creating a unified brand presence with a neat solution. “My guess is the design team spent a lot of time looking at these logos at a fairly large size, and didn’t think too hard about how they’d look in actual use on the screen a cheap Chromebook or Android phone.” Devin Coldeway, in Tech Crunch We assume that the icons were tested extensively, so what explains their poor usability? Some critics are assuming that there wasn’t enough attention paid to use cases where the icons appear in very small sizes People with any kind of visual disabilities will find it even harder to distinguish between the icons. Trying to pick an icon quickly from your phone screen or multiple tabs is particularly challenging. In small sizes, the colour-blocking blurs so you can no longer distinguish the different shapes. It started predictably enough with colour and shape comparisons.Īs people started to use the icons, however, we started hearing how it was hard to tell them apart. ![]() The widespread criticism of the new ‘unified’ icons for Google Workplace, announced last month, was hardly surprising. Then the outrage dies down and it’s back to life as usual. When announcing a design change, every company mentally prepares for a social media circus where the logo / icons / website will be discussed and torn apart.
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